REALTOR® Members need to be doubly sure that their electronic messaging and advertising (by email, social networks, texts) does not violate Canada's Anti-Spam Law (CASL), PIPEDA ,or the Competition Act provision relating to false or misleading advertising in electronic messages because the private right of action provisions of CASL are about to come into force.
On July 1, 2017, the private action provisions of CASL are scheduled to come into force which will allow private parties to sue for damages, including compensation for actual loss, damages, or expenses plus a statutory amount of damages depending on which type of violation occurred.