On Thursday, December 3, REALTOR.ca introduced one of its most significant features: REALTOR.ca accounts. These provide a wealth of valuable consumer insights that can help REALTORS® gain further understanding into the digital real estate journey of their current and future clients.
Also included in this release is a security change making REALTOR.ca safer for all users. As of December 3, all of REALTOR.ca is behind a Secure Socket Layer (SSL) which will encrypt and protect all user data through property and REALTOR® searches as well as the new accounts feature.
REALTOR.ca account benefits include:
Access your Favourites from anywhere
Account users will be able to see their favourite listings from any browser they use to sign in to REALTOR.ca
Add Notes to listings to remember the things you love most
Account users will have an option to add notes to listings and the ability to share their notes with family, friends and REALTORS®. Recipients will see the notes when they are signed in to their REALTOR.ca account.
Save time with Saved Searches
Increasing the number of saved searches from 5 to 50 allows signed-in users to spend less time entering search criteria and more time interacting with REALTOR® profiles and listings.
Personalized experience
Map or Gallery view? Metric or imperial measurements? Each signed-in user will be able to personalize their experience to make it work for them, so they can focus on what matters most – REALTORS® and their listings.
What you need to know:
• While an account creation will be promoted and encouraged, REALTOR.ca will continue welcoming all guest visitors to use the site as they always have.
• REALTOR.ca accounts are free.
• Users will be able to create accounts and sign in using their email address or social media (LinkedIn, Google, Twitter and Facebook).
• There will be no change to the data upload process.
• Buyer Salespeople may find it beneficial to set up an account on REALTOR.ca to exchange listings (and notes on those listings) with their clients. Watch out for a future post on CREA Café on leveraging account features on REALTOR.ca for Buyer Salespeople.
• REALTORS® with listings will benefit from additional consumer insights from their region, allowing them to better target those properties and learn about the clients they serve.
• CREA Member Support will provide support for Members who choose to set up their own accounts on the website, as well as for consumers visiting REALTOR.ca
Should you have any questions, please do not hesitate to contact CREA Member Support.